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El Mayor Tequila

About El Mayor Tequila

El Mayor Tequila is a luxury fourth generation family owned hand-crafted tequila under Luxco brands. Today, the Gonzalez family owned distillery leads the way in taking tradition to new heights with their line of ultra premium tequilas. With three varieties, the crisp, light Blanco, the mellow, barrel-aged Reposado and the luxurious, full-bodied, barrel-aged Añejo, there’s a taste for every connoisseur of fine spirits.

After learning about the heritage and family legacy of El Mayor tequila through COSTA SPORTS MKTG + ADVERTISING’s relationship with one of their Brand Managers, we knew Hall of Fame legend Ivan “Pudge” Rodriguez would be a great ambassador for the brand. Originally a trial run launched in April of 2018 for the remainder of the calendar year, the Ivan “Pudge” Rodriguez an El Mayor Tequila relationship grew quickly and flourished increasing brand awareness through local bottle signings and appearances at venues that serve the El Mayor Tequila target demo. After renewing a second year endorsement for 2019, we were able to travel with Pudge to meet the Gonzalez family, capture new images and creative with amazing views and natural backgrounds in their beautiful agave fields, and visit the family owned distillery in Guadalajara Mexico. Stay posted for 2019 bottle signing dates in DFW!

El Mayor Tequila Ivan “Pudge” Rodriguez DFW Campaign

El Mayor Tequila Ivan “Pudge” Rodriguez Billboard

El Mayor Tequila and Ivan “Pudge” Rodriguez

El Mayor Tequila Ivan “Pudge” Rodriguez Posters; Photography by Jonathan Zizzo

Ivan “Pudge” Rodriguez at El Mayor Tequila

Photos from the Shoot at the El Mayor Tequila Agave Fields

For more information about El Mayor Tequila, please visit