Marketing
Brand Marketing
Who’s your target consumer and what’s the best way to reach the largest amount of them with the greatest frequency? By creating and executing a comprehensive marketing plan custom to your business’ needs, we create the most efficient strategy within your budgetary guidelines to convert your target audience into new customers, retain current clientele, improve sales and revenue, and increase your ROI.
Sports Marketing
For companies looking to target an audience interested in sports, it may be beneficial to utilize an athlete or local sports media personality to endorse your product or services. COSTA can help you choose a spokesperson that embodies your company’s goals and create a strategy to affiliate their name and notoriety with your brand. This includes creation and voicing of radio commercials, photo shoots for digital, print or billboards, and video production.
Event Marketing
Our dynamic team specializes in crafting tailor-made solutions that elevate your brand to new heights. From meticulously planned corporate gatherings to high-energy product launches, we combine strategic thinking with creative flair to deliver events that captivate, resonate, and leave a lasting impression.
Paul Monroe
Paul has over 20 years of live entertainment and sports marketing experience. He has worked in senior level marketing roles for the NBA’s Dallas Mavericks and Lone Star Park at Grand Prairie. His responsibilities included oversight of all marketing & advertising initiatives, handling corporate partnership and ticketing programs, game/race day presentation, community & public relations, broadcast and digital initiatives. During his tenure with the Mavs, the team made two NBA Finals appearances and won the 2011 NBA Championship. Prior to the Dallas Mavericks and Thoroughbred Horse Racing experience he began his career in live entertainment as a Regional Marketing and Sales Director for Feld Entertainment, widely known as the foremost live, family entertainment company in the world, touting Ringling Bros. and Barnum & Bailey Circus and Disney On Ice. There, he was responsible for overseeing all marketing & sales in over twenty markets throughout Texas and Oklahoma. Paul has also taught an Advanced Sports Communication course at Southern Methodist University. He received his bachelor’s degree in finance from Florida State University and MBA in marketing from The University of Texas at Dallas. Paul lives in Plano, Texas with his wife and two boys.
COSTA offers both hourly and monthly marketing and media relations consulting options.